As we started preparing to relaunch the site we wanted to add a new color into our mix. We came up with this. It’s truly a classic story when and how the decision was made. Think classic. We really did our research on choosing this green. It means a lot to us. When we started this brand we didn’t intend to follow the rules. Our intentions were and still are to challenge the status quo. Thank you for taking the time to share in our journey.