Archive | Business

Lifshitz Move

So by now if you follow Ralph Lauren you may have seen the Morehouse and Spelman collection. I have added my two cents to the “move” on the “Inspired by Life, Art & Dreams” podcast. This is more than a surface level opinion. My intention was to give a business assessment of the collection. In […]

Varsity Noir

Varsity Noir: The vibe of this piece was to create a simple yet detailed version of a Varsity jacket. Acknowledging that people probably don’t need anything especially in these strange time presented a challenge. The challenge was that if someone could only have one Varsity jacket for the rest of their life what would that […]

Full Vision

When we started developing this program “Tennis” we wanted to really go in depth into our love for the sport. We gathered inspiration from several sources that we will not name. The “Tennis” program means so much to us from a historical standpoint. We’ll look back on this as one of our best collections. Joe […]

“Tennis” SS/19

Tennis is a fabulous sport and if you get into it you just might like it. There is a great channel, “Tennis” channel that is your go to. Learning the scoring system and rules is not that difficult. We were inspired by one of our favorite sports “Tennis” for our Spring/ Summer 19 offering. We […]

The Making of the American Dream

The audacity of me to think I can make an easily recognizable global brand, which seems to most, far-fetched. To me it was just the culmination of hard work and getting it out the mud. In the midst of all of the negatives that the fashion industry can convey I stand here in an unabated […]

Champ City Banner

When we created the theme “Champ City” our thought process was to honor the inner champion. We truly believe that is where it starts. This banner is something that reminds you everyday to be a champion and challenge yourself to be greater. This banner can be hung to add a certain accent and flair to […]

Dues X Mike Stasny

We’ve always wanted to do collectibles. Working with Mike Stasny allowed us to do just that. Mike took this concept and truly rocked it. Definitely a work of art. Thanks Mike!!! You hit a home run…..

Registered Sticker for Stickerheads

We love stickers. You love stickers. Registering our marks was a very big deal for us. We put it all on the line. This sticker means the world to us and you have to admit the logo is well dressed.

Respect My Engagement

In this episode we discuss how your engagement with brands, social media, television, emails etc are monetized. It may seem like a harmless thing but I believe you have a ton of power in your engagement. I try to explain how your “harmless” like or view is being monetized without you knowing it. In the […]

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